To honor those cities PUMA has created City Packs – a series of limited edition boots tied to four different cities across the world. In the U.S PUMA partnered with Niky’s Sports to showcase the true roots and beauty of Los Angeles, CA. Niky’s Sports first opened its doors in 1986 in the city of Los Angeles by an immigrant family from El Salvador. It soon has become the one of the top soccer specialty retailers in Southern California with its heart being in the city. Neighborhood culture is imbedded in the LA community. Each district having its own diverse feel that is full of proud heritage and family history. This collaboration highlights three prominent districts of Los Angeles – The Jewelry District, Floral District and Fashion District.
The second boot of this collection is the PUMA One, identified for its sleek appearance on the pitch the PUMA One gets revamped with inspiration from the Floral District. In the early 1900’s flower farmers drove horse-drawn carriages to sell their pickings in the area. Today, the Floral District is a six-block market place with over 200 flower dealers. These fresh cut flowers are the inspiration behind the design for this silhouette. From earth comes all and that symbolism stays true here with a premium purple upper and brown bottom representing earth itself. A floral themed pattern explodes with in the PUMA formstripe and embroidered details on the vamp link to the area code of the district – 213.