To honor those cities PUMA has created City Packs – a series of limited edition boots tied to four different cities across the world. In the U.S PUMA partnered with Niky’s Sports to showcase the true roots and beauty of Los Angeles, CA. Niky’s Sports first opened its doors in 1986 in the city of Los Angeles by an immigrant family from El Salvador. It soon has become the one of the top soccer specialty retailers in Southern California with its heart being in the city. Neighborhood culture is imbedded in the LA community. Each district having its own diverse feel that is full of proud heritage and family history. This collaboration highlights three prominent districts of Los Angeles – The Jewelry District, Floral District and Fashion District.
The PUMA Future Avid Netfit isn’t a silhouette you’d find on the pitch but on the streets. The Fashion District exudes influences from all over the world as new influxes of immigration made their way to the area. Now the district is home to some of the largest selections of textiles and designs in the United States. Peaking interests for everything from novelty items to exotic silks and European upholstery. This piece of the collaboration was created with history in mind. The focus of this piece of footwear is on the patchwork graphic, created from different fabrics to show respect for materials from different cultures that had part in making the Fashion District what it is today.