To honor those cities PUMA has created City Packs – a series of limited edition boots tied to four different cities across the world. In the U.S PUMA partnered with Niky’s Sports to showcase the true roots and beauty of Los Angeles, CA. Niky’s Sports first opened its doors in 1986 in the city of Los Angeles by an immigrant family from El Salvador. It soon has become the one of the top soccer specialty retailers in Southern California with its heart being in the city. Neighborhood culture is imbedded in the LA community. Each district having its own diverse feel that is full of proud heritage and family history. This collaboration highlights three prominent districts of Los Angeles – The Jewelry District, Floral District and Fashion District.
The PUMA Future 2.1 Netfit boot – recognized for its knitted Netfit upper and bold look on pitch it perfectly embodies the spirit of the Jewelry District. Known for its radiant history with beautiful art-deco architecture the jewelry district in Los Angeles is the largest in the United States. This silhouette was inspired by cash, gold and precious gems the for its design. With a full muted green upper that gives way for influences of gold to pop throughout.